Targeted outbound calling to book qualified discovery calls with business owners and decision-makers.
Root Social provides social media management services to businesses across the UK. The objective of this project was to support their growth by booking qualified discovery calls with business owners and decision-makers through structured outbound calling.
Outreach focused on identifying companies actively investing in social media and engaging decision-makers in direct, professional conversations. Each call followed clear qualification criteria to ensure booked meetings were relevant and commercially viable.
The campaign was designed around consistency, message clarity, and disciplined follow-up — prioritising quality conversations over volume and ensuring Root Social’s sales team spent time only with suitable prospects.
Outbound calling campaign targeting restaurant and café owners, focused on booking in-person discovery meetings for social media management services.
Root Social
Social media management
Oct 2025
Cold Calling
5 Star Review
Social Media Outreach Plan with a Free In-Person Visit
Leads were sourced and prepared in-house.
Let’s discuss whether this is a fit.
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